FOUNDER-LED STORYTELLING & CONTENT CAPTURE
FURTUNA SKIN
ABOUT THE PROJECT
The Atelier Concept partnered with Furtuna Skin to shape a founder-led social strategy, bringing the brand’s origin story and ethos to life through storytelling and content. The partnership began with a full social audit to identify opportunities for stronger narrative and creative alignment, followed by the development of a dedicated founder strategy and ongoing monthly social capture briefs. The studio also led content capture production in Paris, building an in-house and freelance team to support long-term social content creation for the brand.
FURTUNA SKIN, CREATIVE DIRECTOR
When Furtuna needed support in rebuilding our founder's presence on social media, I knew Sarah was the best person to partner with. She was quickly able to ascertain exactly what needed to be done: taking her concepts into execution. With her high taste level and attention to detail, I can trust her with the toughest of projects.
OUR GOALS
Bring the founder’s story and the brand’s origins to life through authentic, social-first storytelling.
Build a consistent content ecosystem supported by in-house and freelance teams for long-term growth.
Establish a clear strategic foundation to guide monthly briefs, creative direction, and content capture.
ESTABLISHED A DISTINCT FOUNDER-LED BRAND NARRATIVE ACROSS SOCIAL
BUILT A SUSTAINABLE CONTENT CAPTURE AND BRIEFING SYSTEM FOR CONSISTENT OUTPUT
STRENGTHENED CONNECTION BETWEEN BRAND STORYTELLING AND AUDIENCE ENGAGEMENT
THE RESULTS
BUILD A BRAND WORTH FOLLOWING
A new chapter in luxury social brand building starts here.